What You Will Learn
Analyzing a stock used to mean hours of digging through financial statements, charting platforms, and news feeds. With Journely, you can get a comprehensive, multi-dimensional analysis of any stock in minutes — just by asking.
In this tutorial, you will walk through the full process of analyzing a stock like Apple (AAPL) using Journely. By the end, you will know how to request an overview, dive into fundamentals, check technical indicators, review institutional order flow, and get a synthesized investment thesis — all through natural conversation.
- Company overview — business model, competitive position, and recent catalysts
- Fundamental analysis — revenue growth, margins, valuation multiples, and financial health
- Technical analysis — trend, momentum indicators, support and resistance levels
- Smart money flow — institutional order blocks, liquidity zones, and market structure
- Synthesized thesis — a clear, actionable summary bringing all dimensions together
Step-by-Step: Analyzing AAPL
Ask for a Company Overview
Start broad. Ask Journely for a high-level overview of the company. This gives you context before diving into the numbers — what the company does, where it sits in the market, and what is happening right now.
Apple is a $3.2T mega-cap technology company and the world's most valuable public company. Revenue is driven by iPhone (52%), Services (24%), Mac (10%), iPad (7%), and Wearables (7%).
Key developments: Apple Intelligence rollout is driving iPhone 16 upgrade cycles, Services revenue hit a record $24.2B last quarter with 1B+ paid subscriptions, and the Vision Pro is establishing a spatial computing category. Gross margins expanded to 46.9%, the highest in over a decade.
Competitive moat: Apple's ecosystem lock-in (2B+ active devices), brand loyalty (90%+ retention), and vertical integration from chips (M4, A18) to software give it one of the widest moats in tech.
Dive into Fundamentals
Now that you understand the business, ask for the numbers. Journely pulls from financial databases covering income statements, balance sheets, cash flow statements, and valuation metrics. You can ask about specific metrics or request a full fundamental breakdown.
Revenue: $394B TTM, up 5.2% YoY. After a flat 2023, growth reaccelerated driven by Services (+14% YoY) and iPhone upgrade cycles. Analysts expect 7-8% growth over the next two years.
Profitability: Gross margin 46.9% (expanding from 44.1% two years ago), operating margin 31.2%, net margin 26.3%. Free cash flow is $108B TTM — Apple generates more cash than almost any company on earth.
Valuation: P/E 32.1x (5-year avg: 28x), Forward P/E 29.4x, PEG 2.8x, EV/EBITDA 24.6x. Trading at a premium to historical averages, reflecting the Services mix shift and AI narrative.
Balance sheet: $162B cash and investments vs $105B debt. Net cash positive. Current ratio 1.07. The balance sheet is a fortress.
Tip: Ask Follow-Up Questions
You do not need to ask for everything at once. After seeing the fundamentals, you might ask "How does AAPL's valuation compare to MSFT and GOOGL?" or "Is the Services margin improving?" Journely maintains context across your conversation.
Check the Technicals
Even if you are primarily a fundamental investor, technicals help with timing. Ask Journely for a technical analysis to understand the current trend, momentum, and key price levels. Journely's data agents pull real-time price data and compute indicators including RSI, MACD, moving averages, Bollinger Bands, and more.
Trend: AAPL is in a confirmed uptrend. Price is above the 20-day ($228), 50-day ($224), and 200-day ($212) moving averages. The 50-day crossed above the 200-day three weeks ago (golden cross).
Momentum: RSI(14) at 62 — bullish but not overbought. MACD is positive with the signal line below, confirming upward momentum. Stochastic %K at 71 trending up.
Key levels: Immediate support at $225 (50-day MA and previous breakout level). Major support at $212 (200-day MA). Resistance at $237 (all-time high). Volume has been above average on up-days, confirming buying pressure.
Review Smart Money Flow
This is where Journely stands out. Beyond standard technicals, you can ask for smart money analysis — detecting how institutional traders are positioning. Journely applies ICT (Inner Circle Trader) concepts to identify order blocks, fair value gaps, and liquidity levels that reveal where large players are buying and selling.
Market structure: Bullish on the daily timeframe. Higher highs and higher lows since the October swing low at $208. The most recent break of structure occurred at $229, confirming bullish continuation.
Order blocks: A bullish order block sits at $219-$222 from the January accumulation candle. This zone has been tested once and held — institutional demand was confirmed. A smaller untested OB at $226-$228 from last week's consolidation.
Fair value gaps: A bullish FVG between $224.50 and $226.80 from the earnings gap-up remains partially unfilled. Expect this to act as a magnet if price pulls back.
Liquidity: Buy-side liquidity resting above $237 (ATH). Sell-side liquidity was swept at $215 in early January before the rally — this suggests smart money accumulated at that level.
New to Smart Money Concepts?
If terms like order blocks and fair value gaps are new to you, check out our guide on Smart Money Concepts. You do not need to understand ICT methodology to use Journely — the AI explains what each finding means for your investment decision.
Get the Synthesis
The real power is putting it all together. Ask Journely for a final synthesis and it will weigh fundamentals, technicals, and smart money flow to give you a clear investment thesis. This is not a buy or sell recommendation — it is a structured framework to help you make your own informed decision.
The bull case is strong. Apple's Services flywheel is accelerating (higher margins, recurring revenue), Apple Intelligence is driving a meaningful upgrade cycle, and the balance sheet supports aggressive buybacks ($90B authorized). Technically, the trend is firmly bullish with institutional accumulation confirmed at the $219-$222 order block.
The key risk is valuation. At 32x earnings, the market is pricing in sustained growth acceleration. Any disappointment in iPhone sales or AI feature adoption could trigger a multiple compression. The stock is also approaching all-time highs where buy-side liquidity sits — a potential area for a short-term pullback.
Balanced view: AAPL is a high-quality compounder trading at a premium price. For long-term investors, accumulating on a pullback to the $219-$225 zone (order block + 50-day MA confluence) offers a better risk/reward entry. For existing holders, the trend supports continued holding.
Key Takeaways
- Start broad, then go deep — begin with a company overview, then drill into fundamentals, technicals, and smart money flow
- Use follow-up questions — Journely maintains full conversation context, so you can ask for comparisons, clarifications, or deeper dives on any metric
- Multi-dimensional analysis matters — fundamentals tell you what to buy, technicals and smart money tell you when. Combining all three gives you an edge
- Ask for the synthesis — let Journely weigh all the factors and present a structured thesis with both bull and bear cases
- The AI is your research partner, not your decision maker — use Journely to gather and analyze data, but always make the final investment decision yourself